The Natalie Collection WINS INDEX:AWARD 2013
Win Big, Share Big
Laerdal Global Health has won the coveted INDEX: Award -- the most highly regarded design award in the world. INDEX: Design to Improve Life is a key player in the field of social and sustainable design for the global community. Not only a highly esteemed prize, INDEX: AWARD is also the largest of its kind in the world.
We have decided to donate the prize money (100,000 Euros) to the International Confederation of Midwives (ICM). With this funding, ICM will continue to train and equip birth attendants in the Helping Mothers Survive and Helping Babies Breathe training programs with the Natalie Collection. By 2015, these programs aim to train one million birth attendants in basic newborn and obstetric care, to help save the lives of mothers and babies at birth.
In Good Company
The INDEX: Award committee received over 1,000 nominations from 73 countries. The Natalie Collection; NeoNatalie Penguin Suction, NeoNatalie Newborn Simulator, and MamaNatalie Birthing Simulator, claimed the prize from among 59 innovative designs including a toy that seeks and destroys landmines, an app that scans for skin cancer, plastic bottles used to provide electricity in slums, an invention that allows paraplegics standing mobility, even prevailing over well-known TEDx and Google Glass.
The prize was announced on August 29, 2013 in Denmark, at a formal event attended by 1,500 international designers, politicians, business leaders, students, and celebrities, including HRH the Crown Princess of Denmark.
The ceremony was broadcast on national Danish television. You can watch the inspiring award ceremony below; “60 minutes of nothing but good news”.
The Natalie Collection Goes on Tour
The Natalie Collection, together with the other 58 finalists, will be part of an outdoor exhibition touring major world cities for the next two years, showcasing design and design processes that are influential in developing life improving solutions for a rapidly changing world. The last tour of the INDEX: Award Exhibition was seen by more than 11 million people worldwide! Check out the Index website to find out when the exhibition comes to a city near you.
Picture from the award ceremony: Happy representatives from Laerdal Global Health receive the Index award from HRH the Crown Princess of Denmark.